EV Summit UK
Often called the Davos of EMobility, we have been creating and implementing the Art Direction for the EV Summit UK for the last few years.
High level, the design should set the scene and not overpower the content. We focus on clean, clever, beautifully designed, sustainably conscious events art direction and the EV Summit is a perfect flagship for this.
For this years visual theme we focused on an abstract depiction of EV headlights as they softly glare past. This elegant gradient was seen as theme through video, and immersive light and audio piece and print.
We began the event with a stunning opener, a live violin player played an incredible piece set to the backdrop of light animations and footage of nature.
Client: Green.TV
Location: Said Business School, Oxford University.
Brands: Polestar, Nissan, Auto Trader, EY, Plug Me In, Konect, Mahindra, Ezoo, Virta etc.
Production: SFL
We designed the following:
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The general look, transforming what is usually a lecture theatre into an high level events space. All additions had to be temporary and mindful of the location.
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Opener, String and Closer, to be played on the 4K projector, linked to the lighting.
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An immersive visual and audio experience before entering the lecture theatre.
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Signage
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Visual loops across the venue.
